The Business of Taylor Swift

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Taylor Swift Series

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In this lesson, you will explore the fascinating world of music business through the lens of Taylor Swift’s career. You will aim to understand the strategies and tactics she uses to stay at the top of the industry, and think critically about what makes her business approach successful. Additionally, you will analyze real data from her recent tours to gain insights into her financial success and audience engagement. This lesson will provide you with a deeper understanding of the intersection between creativity and commerce in the music industry.

 

 

Taylor Swift Series

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Understand the business strategies, marketing tactics, and financial success of Taylor Swift, including data analysis from events like The Eras Tour.

LEARNING INTENTIONS

Understand the business strategies, marketing tactics, and financial success of Taylor Swift, including data analysis from events like The Eras Tour.

SUCCESS CRITERIA

Students can analyze and present on Taylor Swift's business strategies and interpret real data from her tours.

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Discuss the evolution of Taylor Swift’s career and her business decisions. Provide data sources from her recent tours for analysis.
Good: Identifies key strategies. Better: Analyzes effectiveness. Best: Evaluates long-term impact using real data.

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