The term ‘E-commerce’ refers to when we buy and sell something online instead of physically going to a shop to buy something. It stands for Electronic Commerce, and you’ve probably already used it, with well-known E-commerce sites such as; Amazon, Etsy, eBay and ASOS, to name a few.

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What is eCommerce?


At its basic level, eCommerce is buying and selling goods or services online. It encompasses various activities, from online banking to shopping for clothes. But what separates eCommerce from traditional commerce (such as brick-and-mortar stores) is that it takes place entirely online. As such, it offers a variety of benefits for both buyers and sellers, including convenience, cost savings, and access to a global market.

Benefits for Buyers


For buyers, one of the most significant advantages of eCommerce is convenience. You can shop from anywhere at any time with just a few clicks—no need to wait in line or drive to the store. Plus, with access to a global marketplace, you can find items that may not be available locally. Additionally, shopping online often means lower prices due to competition between vendors and reduced overhead costs for businesses selling their products online.

Benefits for Sellers


eCommerce also provides many advantages for sellers. For starters, setting up an online store requires relatively little upfront cost compared to opening a physical store – you only need an internet connection and some Digitize skills.

Plus, since your store will be open 24/7/365 (versus the usual 9–5 business hours), you can reach more customers than ever before — regardless of geographical location or time zone differences — dramatically increasing your potential customer base.

Additionally, numerous tools (such as analytics software) make understanding customer behaviour easier than ever before so that you can adjust your strategies accordingly to maximise sales and profits.


eCommerce has revolutionised how we buy and sell goods today by making them faster, easier, and more convenient than ever before. And with its low barriers to entry – both for buyers and sellers –it’s no wonder it continues to grow in popularity each year! Whether you’re looking to purchase something unique or create your virtual storefront – understanding the basics of eCommerce will help ensure that your venture into this exciting world goes smoothly!

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