Google Analytics
Understand who visits your website, where they come from and what they do
What it does
Google Analytics is a free web analytics platform that tracks website traffic, user behaviour, conversions and audience demographics. It shows which pages perform best, where visitors come from, how long they stay and whether they complete the actions you want them to take.
Students studying business, computing or digital marketing can use Google Analytics to analyse real website data, learning how to interpret metrics and make evidence-based recommendations.
If you run a website or blog, Google Analytics shows you which content resonates, where your visitors come from and how to improve performance.
Use Google Analytics to report on marketing campaign performance, identify underperforming pages, understand customer journeys and make data-driven decisions about content and advertising.
Why Digitize recommends it
Analytics literacy is one of the most in-demand skills in digital marketing and business. Understanding how to interpret data and make recommendations from it separates candidates in almost every digital role. Google Analytics is the industry standard and the free Academy certification is employer-recognised.
Get started in 3 steps
Go to analytics.google.com and sign in with a Google account, then click Start Measuring to create a new property for your website.
Copy the tracking code snippet and add it to your website header, then wait 24-48 hours for data to start appearing in your dashboard.
Explore the Reports section to see traffic sources, popular pages, user demographics and conversion data, and complete a free Google Analytics Academy course to understand what you are looking at.
Get help
The Google Analytics Academy at analytics.google.com/analytics/academy provides free structured courses ranging from beginner to advanced, covering GA4, the current version. The help centre also has detailed documentation on every report type and metric.
Open official support docsDigitize ratings
Ready to build your digital skills?
Explore challenges, earn badges and build a portfolio on the Digitize Futures platform.
Go to Digitize Futures
