SERIES: Your Community

S1-S3

60–90 minutes

Local Heroes and Community Champions

Communities are often full of brilliant businesses, attractions, people and stories that barely appear online. Better digital storytelling can create pride, visitors and economic value. You will create a multimedia spotlight for something local that deserves more attention. By the end of this challenge you will: Find a strong local story angle Research accurate […]

Local Heroes and Community Champions

Your Mission

Put something local in the spotlight and make people want to notice, visit, support or share it.

You will choose a local business, attraction, organisation or community story, build an evidence pack and create a multimedia feature around a strong audience hook.

The Shape of This Challenge

Discover

✏️ ️ Notice & question

Explore

️ Investigate & test

Create

✏️ Make & communicate

Reflect

️ Think & apply

Discover

Start by finding the story behind the place or person.

Step 1

Find the Story Worth Telling

️ Story selection · 8–10 mins

We are learning to identify what makes a local place, attraction or business interesting to an audience.

A strong local story is more than ‘this exists’. It gives people a reason to care, visit, buy, share or remember.

Your Task

Choose a public attraction, local business, maker, venue, market, community organisation or local hero.
Write five possible story angles: origin, people, product, place, hidden detail, community impact or visitor experience.
Choose the angle with the clearest audience hook.

I can identify a strong audience-focused story angle.

→ This gives your multimedia feature a reason to exist.

CommunicationCreativityAudience Awareness

Step 2

Build the Evidence Pack

✏️ Research · 8–10 mins

We are learning to collect accurate public information before creating promotional media.

Good promotion can still be truthful and specific.

Your Task

Collect at least five public facts or details.
Record where each came from.
Identify one claim you should avoid because you cannot verify it.
Write a 25-word factual summary.

I can build a reliable evidence pack for a local story.

→ This protects your final media from becoming empty advertising.

ResearchMedia LiteracyCommunication

Explore

Study effective local storytelling and plan what each media format will contribute.

Step 3

Study Great Local Storytelling

Choose your route · 10–15 mins

We are learning to analyse how place and business stories use different media formats.

A short film, photo carousel, audio clip and written caption can each reveal something different.

Your Task

Complete one research route.
Identify the hook, strongest media choice and call to action.
Choose two techniques to adapt.

⚡ Quick Track

Study one strong local-tourism or independent-business social feature. Analyse its hook, visuals, text and call to action.

Dig Deeper

Compare two formats covering similar places — for example short video versus carousel/article. Decide what each format communicates best.

I can use real multimedia examples to improve local promotion.

→ This gives your feature a stronger media strategy.

ResearchCreativityMedia Literacy

Step 4

Design the Multimedia Story

️ Storyboard · 10–12 mins

We are learning to combine several media elements into one coherent local story.

Multimedia works when each element adds something rather than repeating the same sentence.

Your Task

Plan at least three media elements.
Give each a job: hook, show, explain, prove or invite.
Write a clear call to action.
Check permissions/copyright for any media you plan to use.

I can plan a multimedia story where each format has a clear role.

→ This becomes the production plan.

CreativityCommunicationDigital Citizenship

Create & Share

Create a polished Local Spotlight that could support community pride or visitor interest.

Step 5

Create a Local Spotlight

✏️ Create · Produce · 25–35 mins

We are learning to create a multimedia feature that makes people notice something valuable in the community.

The piece can be promotional without becoming exaggerated.

Your Task

Use at least three media elements.
Include at least three verified local facts/details.
Make the audience and call to action clear.
Keep all people/images/media permission-safe.
Choose one output below.

Local Spotlight Film

60–90 seconds final runtime

⏱ 30–35 mins

Create a short promotional story about a local attraction, business, organisation or person.

Social Story Carousel

6 slides · maximum 25 words per slide

⏱ 25–30 mins

Create a swipeable visual story with hook, evidence, atmosphere and call to action.

Local Voices Feature

60–90 seconds audio + 100-word caption

⏱ 30–35 mins

Create a short audio-led feature using narration or teacher-approved recorded material.

I can create a compelling, accurate local multimedia story.

→ This is your finished mission output.

CreativityCommunicationDigital Citizenship

Step 6

Reflect, Apply, Look Forward

️ Think or discuss · 5–8 mins

We are learning to reflect on how media can create value for local places and businesses.

Next you will use social media differently: not just to promote something, but to change a community issue.

Your Task

Answer the prompts.
Name the strongest hook in your feature.
Choose one local issue you think a campaign could influence.

Reflect

What made your subject genuinely worth spotlighting?

Apply

How could local businesses and attractions benefit from better digital storytelling?

Look Forward

What community stories are still missing from the online picture of your area?

I can explain how accurate storytelling can increase attention and local value.

→ You are ready to move from promotion to campaigning.

ReflectionCommunicationCreativity

Dex AI Study Partner

Hi! I'm Dex, your AI Study Partner. Ask me a question, attach a screenshot, test your skills with Quiz, or click Mastery for feedback!

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TOOLKIT

Choose Your Tools

Use public information and teacher-approved research. Do not publish personal information, photograph people without permission, or contact organisations independently unless your teacher has approved it.

Research

Choose a public attraction, independent business, local maker, venue, market or community organisation. Use public information only.

Media

Use copyright-safe or permission-approved images/video. You can create a fictional/mock campaign instead of publishing.

Create

Use a short video, audio feature, social carousel or mini multimedia story.

Educator / Parent Notes

Age, Stage and Prior Learning: Designed for S1–S3. Learners should use public information and permission-safe media.

Before You Start: Do not require learners to contact or film local businesses/people. A desk-researched mock campaign is fully valid.

How to Open This: Ask: “What brilliant thing in this community would a visitor never discover from looking online for five minutes?”

Scheduling: Steps 1–4 need 35–45 minutes. Step 5 needs 25–35 minutes.

If a Pupil Gets Stuck: Provide three possible subjects and public information packs. Use a six-frame carousel as the default output.

For Fast Finishers: Ask learners to adapt the same story for visitors, residents and potential customers and compare the message.

Marking Guidance: Look for factual accuracy, strong story angle, purposeful multimedia choices, audience awareness and permission/copyright responsibility.

Local Heroes and Community Champions

Local Heroes and Community Champions

Discover

Find the Story Worth Telling

Build the Evidence Pack

Explore

Study Great Local Storytelling

Design the Multimedia Story

Create & Share

Create a Local Spotlight

Reflect, Apply, Look Forward

Show What You Have Learned

Research

Media

Create

Show What You Have Learned

Research

Media

Create

TOOLKIT

Research

Media

Create

Educator / Parent Notes

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