SERIES: Your Community

S1-S3

60–90 minutes

Evaluating Solutions

Tourism is not only about famous landmarks. Communities can create reasons to visit by connecting food, history, nature, events, independent businesses and local stories into a clear experience. You will create and evaluate several visitor concepts before designing one that could bring new attention and local economic value. By the end of this challenge […]

Evaluating Solutions

Your Mission

Create a new reason for people to visit your community by connecting local places, stories and businesses into one clear experience.

You will identify visitor assets, generate three concepts, learn from real tourism examples and choose the idea that creates the most local value.

The Shape of This Challenge

Discover

✏️ ️ Notice & question

Explore

️ Investigate & test

Create

✏️ Make & communicate

Reflect

️ Think & apply

Discover

Start with what already exists — then package it differently.

Step 1

Why Would Somebody Visit?

️ Visitor value · 8–10 mins

We are learning to identify what could make the community worth a deliberate visit.

Tourism does not require a famous landmark. Food, history, landscapes, events, independent businesses, music, art, outdoor activity and local stories can all create reasons to come.

Your Task

List at least ten visitor assets from your community or nearby area.
Group them into themes.
Choose one visitor audience.
Write three things that audience might value in a half-day or full-day visit.

I can identify local assets that can be combined into a visitor experience.

→ This creates the raw material for a tourism concept.

ResearchCreativityAudience Awareness

Step 2

Invent Three Reasons to Come

✏️ Concept sprint · 10–12 mins

We are learning to generate several tourism concepts before choosing one.

A strong concept connects existing assets into an experience people can understand and share.

Your Task

Create three different concepts such as a food trail, green-space route, music/history walk, creative quarter, event weekend, family challenge, outdoor experience or local-business trail.
Give each a name and one-line promise.
Show which local assets/businesses each connects.
Do not choose a winner yet.

I can generate distinct tourism concepts built from real local assets.

→ This gives you options to evaluate rather than falling in love with the first idea.

CreativityEntrepreneurshipProblem Solving

Explore

Use real examples and an evaluation matrix to choose the strongest opportunity.

Step 3

Research What Makes a Visitor Concept Work

Choose your route · 12–15 mins

We are learning to learn from real tourism experiences without copying them.

Small places often attract visitors by packaging several ordinary assets into one clear experience.

Your Task

Complete one research route.
Identify the audience, promise, route/experience and local economic link.
Record one lesson you will use.

⚡ Quick Track

Study one successful trail, themed route, local event or small-place tourism campaign. Identify what makes the concept easy to understand and join.

Dig Deeper

Compare two visitor concepts. Evaluate audience fit, distinctiveness, local-business benefit, seasonality and practical access.

I can use real tourism examples to improve local concept design.

→ This gives the evaluation criteria real-world grounding.

ResearchEntrepreneurshipCritical Thinking

Step 4

Choose the Concept That Creates Most Local Value

️ Evaluation matrix · 10–12 mins

We are learning to compare tourism ideas using community and visitor value.

The biggest visitor number is not the only goal. A concept can also help businesses, spread footfall, celebrate identity and encourage longer stays.

Your Task

Score your three concepts for visitor appeal, distinctiveness, local-business value, accessibility, cost/feasibility and community fit.
Choose the strongest concept.
Improve its weakest score.
Identify one local partner it would need.

I can select and improve a tourism concept using transparent criteria.

→ This creates a more credible final visitor proposition.

Critical ThinkingEntrepreneurshipDecision Making

Create & Share

Create a tourism concept that could attract visitors and benefit the community.

Step 5

Create a Tourism Concept for Your Community

✏️ Design · Create · 30–40 mins

We are learning to turn local assets into a coherent reason for visitors to come and spend time locally.

Your concept should be distinctive, realistic and connected to local businesses or community places.

Your Task

Give the concept a name and one-line visitor promise.
Show at least four connected local assets, businesses or stops.
Include a sample half-day or full-day visitor experience.
Explain the local economic/community benefit and one implementation challenge.
Choose one output below.

Visitor Experience Map

1 page · 4+ stops + 150–200 words

⏱ 30–35 mins

Map the route/experience, audience, local partners and visitor promise.

Tourism Concept Pitch

4 slides · maximum 30 words per slide

⏱ 30–35 mins

Pitch the visitor opportunity, concept, itinerary and local impact.

Come Here for This

90 seconds final runtime

⏱ 30–35 mins

Create a visitor-facing concept trailer plus a short explanation of local benefit.

I can create a visitor concept that increases local value rather than just producing an advert.

→ This is your finished mission output.

EntrepreneurshipCreativityCommunication

Step 6

Reflect, Apply, Look Forward

️ Think or discuss · 5–8 mins

We are learning to reflect on the difference between promoting a place and designing a visitor experience.

The final challenge asks you to choose one idea from the whole series and turn it into a real action proposal.

Your Task

Answer the prompts.
Name the local partner most important to your tourism concept.
Choose the strongest project from Challenges 2–5 to take into the capstone.

Reflect

Which local asset became more valuable when connected to others?

Apply

How could your concept spread visitor spending across more local businesses?

Look Forward

What would make the idea attractive to residents as well as visitors?

I can explain how tourism can connect identity, public space and local economic value.

→ You are ready to move from concepts to an implementation plan.

ReflectionEntrepreneurshipCommunication

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TOOLKIT

Choose Your Tools

Use public information and teacher-approved research. Do not publish personal information, photograph people without permission, or contact organisations independently unless your teacher has approved it.

Research

Map existing attractions, food, history, green space, events and local businesses. Check opening/access information before including anything.

Design

Create a reason to visit: trail, event, themed weekend, creative quarter, food route, outdoor experience, heritage concept or another realistic idea.

Create

Use a visitor concept, map/itinerary, pitch deck or promotional video.

Educator / Parent Notes

Age, Stage and Prior Learning: Designed for S1–S3. Use public visitor information and avoid promising access to businesses or sites that has not been checked.

Before You Start: The concept can be entirely fictional/proposed. Learners do not need to contact tourism businesses.

How to Open This: Ask: “What could make somebody choose to spend four hours here instead of simply passing through?”

Scheduling: Steps 1–4 need 35–45 minutes. Step 5 needs 30–40 minutes.

If a Pupil Gets Stuck: Provide eight local assets and three suggested concept types. Use a four-criterion evaluation matrix.

For Fast Finishers: Ask learners to include local-spend estimates, seasonality or an accessibility audit.

Marking Guidance: Look for asset connection, audience clarity, evidence from comparable experiences, transparent evaluation and genuine local/community value.

Evaluating Solutions

Evaluating Solutions

Discover

Why Would Somebody Visit?

Invent Three Reasons to Come

Explore

Research What Makes a Visitor Concept Work

Choose the Concept That Creates Most Local Value

Create & Share

Create a Tourism Concept for Your Community

Reflect, Apply, Look Forward

Show What You Have Learned

Research

Design

Create

Show What You Have Learned

Research

Design

Create

TOOLKIT

Research

Design

Create

Educator / Parent Notes

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