SERIES: Your Community

S1-S3

60–90 minutes

What Is Not Working and Why?

Litter, parking, road safety, neglected spaces and other local issues can create frustration. Social media can help change behaviour or build support — but only when the campaign is specific, factual and connected to a realistic action. You will choose one local issue and build a social campaign designed to make something actually change. […]

What Is Not Working and Why?

Your Mission

Use social media to change something in your community — not just talk about it.

You will choose a specific issue, investigate why it happens, build an evidence case and create a three-part campaign that asks for a realistic action.

The Shape of This Challenge

Discover

✏️ ️ Notice & question

Explore

️ Investigate & test

Create

✏️ Make & communicate

Reflect

️ Think & apply

Discover

Start by turning a broad frustration into one change goal.

Step 1

Choose a Problem You Can Actually Influence

️ Issue filter · 8–10 mins

We are learning to turn a broad local frustration into a specific change goal.

A campaign works better when it asks for one clear behaviour or decision.

Your Task

Choose a local issue such as litter, parking behaviour, empty spaces, road safety, public-space care, dog fouling, active travel or another appropriate issue.
Write the problem in one sentence.
Finish: After this campaign, we want more people / decision-makers to…
Choose one realistic audience.

I can define a specific community issue, audience and change goal.

→ This gives the campaign something measurable to achieve.

Problem SolvingCommunicationLeadership

Step 2

Find Out Why It Happens

✏️ Cause map · 10–12 mins

We are learning to separate symptoms from the reasons behind a community problem.

Litter may involve bin locations, habits and event peaks; parking may involve signage, capacity, enforcement, accessibility or lack of alternatives.

Your Task

Create at least six possible causes.
Sort them into information, behaviour, design/infrastructure or policy/service.
Choose the two causes your campaign could realistically influence.
Write one cause that a social-media campaign alone cannot fix.

I can identify realistic causes and limits of a communication campaign.

→ This prevents you from promising a media solution to a non-media problem.

Critical ThinkingProblem SolvingSystems Thinking

Explore

Use evidence and focus the campaign on causes it can genuinely influence.

Step 3

Build the Evidence Case

Choose your route · 12–15 mins

We are learning to use evidence to support the campaign without exaggerating the problem.

Campaigns lose trust when the numbers or claims are weak.

Your Task

Complete one research route.
Collect at least two evidence points.
Write what the evidence supports and one thing it does not prove.
Choose the strongest fact or observation for your campaign.

⚡ Quick Track

Use public information or structured teacher-approved observation. Record two evidence points and the source/method.

Dig Deeper

Combine public information with a short anonymous teacher-approved survey. Compare what people report with what the other evidence shows.

I can use local evidence accurately in persuasive communication.

→ This gives the campaign credibility.

ResearchCritical ThinkingMedia Literacy

Step 4

Design the Campaign Journey

️ Message + action · 10–12 mins

We are learning to plan social content that moves people from attention to action.

A campaign should not be a stream of complaints. It should explain the issue, show why it matters and make the next action clear.

Your Task

Plan three moments: Notice → Understand → Act.
Choose a format for each.
Write the call to action.
Check that the message is respectful, factual and does not shame individuals.

I can plan a constructive campaign with a clear behaviour or decision goal.

→ This becomes the production structure for Step 5.

CommunicationCreativityEthical Reasoning

Create & Share

Create a constructive multimedia campaign with a measurable call to action.

Step 5

Create a Social Campaign for Change

✏️ Campaign · Create · 30–40 mins

We are learning to create a short multimedia campaign designed to improve one community issue.

Your campaign should make the issue visible and make the desired action easier to understand.

Your Task

Use at least two evidence points.
Create three connected campaign pieces.
Include one clear call to action.
Include one realistic measure of success.
Choose one output structure below.

Social Campaign Pack

6 slides · 3 campaign pieces + campaign notes

⏱ 30–35 mins

Create three connected posts/assets for Notice, Understand and Act.

Community Change Campaign

60–90 sec lead video + 2 supporting assets

⏱ 35–40 mins

Create a campaign led by a short film with two supporting social pieces.

Community Campaign Brief

1 page · 300–350 words + 3 asset mockups

⏱ 30–35 mins

Present the evidence, audience, message, content plan and success measure.

I can create an evidence-based social campaign with a specific community change goal.

→ This is your finished mission output.

CommunicationCreativityLeadership

Step 6

Reflect, Apply, Look Forward

️ Think or discuss · 5–8 mins

We are learning to reflect on what communication can and cannot change.

Next you will switch from fixing a problem to creating a positive reason for people to visit the community.

Your Task

Answer the prompts.
Name one part of the issue that needs action beyond social media.
Write one local strength that could become part of a visitor experience.

Reflect

Which cause of the issue was most important?

Apply

How could a campaign work alongside physical or policy changes?

Look Forward

What makes community campaigning constructive rather than simply negative?

I can explain the role of campaigns within wider community change.

→ You are ready to create a tourism concept that turns local assets into a reason to visit.

ReflectionCommunicationCritical Thinking

Dex AI Study Partner

Hi! I'm Dex, your AI Study Partner. Ask me a question, attach a screenshot, test your skills with Quiz, or click Mastery for feedback!

Screenshot attached

TOOLKIT

Choose Your Tools

Use public information and teacher-approved research. Do not publish personal information, photograph people without permission, or contact organisations independently unless your teacher has approved it.

Evidence

Use public observation, published data, teacher-approved anonymous surveys or existing council/community information. Do not collect sensitive personal information.

Campaign

Choose one clear behaviour or decision to influence: litter, parking behaviour, active travel, empty spaces, road safety, public-space care or another local issue.

Create

Use a three-part social campaign, short campaign film or campaign briefing.

Educator / Parent Notes

Age, Stage and Prior Learning: Designed for S1–S3. Keep campaigns constructive, evidence-based and age-appropriate.

Before You Start: Campaigns can remain as mock proposals. Public posting or contacting decision-makers should happen only with school approval.

How to Open This: Ask: “What would we want somebody to DO differently after seeing the campaign?”

Scheduling: Steps 1–4 need 35–45 minutes. Step 5 needs 30–40 minutes.

If a Pupil Gets Stuck: Provide one issue, two evidence points and a Notice / Understand / Act template.

For Fast Finishers: Ask learners to design separate messages for residents and decision-makers or compare behaviour-change versus policy-change campaigns.

Marking Guidance: Look for a specific goal, cause analysis, accurate evidence, constructive tone, audience fit and a measurable call to action.

What Is Not Working and Why?

What Is Not Working and Why?

Discover

Choose a Problem You Can Actually Influence

Find Out Why It Happens

Explore

Build the Evidence Case

Design the Campaign Journey

Create & Share

Create a Social Campaign for Change

Reflect, Apply, Look Forward

Show What You Have Learned

Evidence

Campaign

Create

Show What You Have Learned

Evidence

Campaign

Create

TOOLKIT

Evidence

Campaign

Create

Educator / Parent Notes

More like this

LET'S TALK DIGITIZE