Circular economy is not only an environmental idea. Repair, resale, rental, refill and product-as-a-service models can change how businesses make money and how long products remain useful. You will investigate a real circular company and design a business model that creates customer value without depending only on selling more newly made products. By the […]
Repair, resale, rental, refill, sharing, remanufacturing and product-as-a-service can all change the relationship between a company and a product.
A circular model becomes stronger when it is cheaper, more convenient, trusted, flexible or higher quality — not only greener.
Look at how the model works operationally: customer behaviour, product return, repair/refurbishment, pricing and logistics.
A model fails if returning, repairing or reusing is harder than buying new.
Your model should explain who the customer is, what value they receive, how the circular loop works and how the business earns or saves money.
The final challenge asks you to act as a consultant and combine systems, evidence and business thinking into a transformation proposal.
Which customer barrier matters most for circular business models?
Where could a subscription, repair or resale model work in a sector you know?
How might digital platforms or AI make circular services easier to operate?
Choose Your Tools
Use the tools available to you. Strong systems thinking and evidence matter more than the software.
Use real companies offering repair, resale, rental, refill, remanufacturing, sharing or product-as-a-service models.
Look at customer value, revenue model, operational requirements and environmental benefit rather than relying on sustainability marketing alone.
Use a circular business model canvas, strategy brief or pitch.
