Digital reputation is the impression other people can form from the public information connected to us online. That impression may be incomplete, outdated or unfair — but it can still influence opportunities. You will examine how audiences interpret digital footprints, run a safe audit and create practical advice for strengthening a public profile. By […]
A future employer, collaborator, school or customer may see only fragments: a username, bio, old post, public comment or search result.
A joke for friends, a gaming username and a professional portfolio may all become connected through search, screenshots or tags.
A responsible audit focuses on information you are entitled to review: a fictional case or your own public-facing information.
Not every old post needs deleting, and not every reputation problem can be solved by deletion. Sometimes the stronger move is adding better evidence of who you are now.
Your final product should help someone understand how they may appear online and what they can do next without encouraging obsessive self-monitoring.
The final series challenge asks you to turn what you have learned into a media-literacy campaign for somebody else.
Which audience difference mattered most in your audit?
What positive evidence could you deliberately build online over the next year?
How might AI search and automated screening change digital reputation in future?
Choose Your Tools
Use the tools available to you. The quality of the checking and reasoning matters more than the software.
Use a fictional profile or only your own public information. Do not search for or expose private information about classmates.
Review usernames, bios, public posts, comments, tags and search results from the perspective of a future school, employer, collaborator or customer.
Use a reputation profile, advice guide, slides or short video.
