Choose Your Tools
Pick the tools that work best on your device. The skill matters more than the software. Chromebook, Windows, Mac and iPad users can all complete this activity successfully.
Use this to build your revenue model calculator and monetisation comparison table.
Use this for your sponsorship pitch, brand brief and revenue model written justification.
Use these for real CPM rates, sponsorship benchmarks and creator revenue estimates.
The revenue model design in Step 5 often works best when learners choose a creator concept they have already been developing in earlier challenges. Encourage them to be realistic about audience size: designing a revenue model for "100 million subscribers" is less useful than designing one for "5,000 subscribers, growing." The discipline of realistic financial planning is one of the key transferable skills in this challenge.
Strong responses will understand that revenue diversification is about risk management as much as income maximisation. Look for learners who can explain why a creator who relies entirely on AdSense is vulnerable to algorithm changes, and why a creator with three or four income streams is more resilient.
Support: Focus on comparing three revenue streams only: AdSense, sponsorships and merchandise. Provide a revenue model template with prompts. Extension: Research the Prime energy drink launch by KSI and Logan Paul and analyse how they used their existing audiences to launch a physical product that did not rely on content revenue at all.
