The final challenge is about turning media literacy into something useful for somebody else. Rather than trying to teach everything, you will design a campaign around one audience and one behaviour. You will use evidence and techniques from across the series to create a practical media-literacy campaign pack. By the end of this challenge […]
A campaign that tries to teach everything usually changes nothing. Pick one useful action.
The audience does not need everything you learned. They need enough to understand the risk and take the desired action.
A polished poster cannot rescue a vague message. Strong campaign design makes the desired behaviour obvious.
A campaign works better when each piece has a job: attract attention, explain, demonstrate and prompt action.
Your capstone should be practical enough that a school, youth group or community organisation could actually use it.
The aim is not to become suspicious of everything. It is to become better at asking what evidence would justify confidence.
Which challenge changed the way you judge online information most?
Where could your campaign be used in a real school, family, workplace or community setting?
Which new AI or media development do you think will require the next generation of media-literacy skills?
Choose Your Tools
Use the tools available to you. The quality of the checking and reasoning matters more than the software.
Use outputs from earlier challenges: source trust, misinformation checks, visual verification, feed analysis and reputation.
Use a clear audience profile and one behavioural goal. Build messages around what the audience should do differently.
Use a mini campaign pack, slides or a short launch video with supporting assets.
