Two people can open the same platform and see very different information. Personalisation can be useful, but it can also make each person’s online world feel more universal than it really is. You will compare feeds using a structured method, analyse the differences and decide what the evidence can — and cannot — tell […]
Feeds are shaped by follows, clicks, watch time, location, popularity, platform rules and other signals. That does not mean every difference is caused by a secret political agenda.
A fair investigation needs comparable time periods, categories and sample sizes.
Avoid interpreting too early. First record what appears.
Seeing different feeds does not by itself prove why the platform produced them.
Your final piece should answer what differed, how you measured it, what might explain it and what you cannot conclude.
The next challenge turns toward digital reputation: how the information other people find about us can shape their first impression.
What was the most surprising feed difference?
How could you deliberately diversify the sources or viewpoints you encounter?
How might AI agents or personalised assistants make information filtering more powerful in the future?
Choose Your Tools
Use the tools available to you. The quality of the checking and reasoning matters more than the software.
Use public/teacher-provided screenshots, different browsers or controlled example profiles if personal accounts are not appropriate.
Use a tally sheet or spreadsheet to classify sources, topics, emotions, formats and repeated viewpoints.
Use a feed comparison report, charts/slides or recorded briefing.
