The Business of the World Cup: Billions, Broadcasts and Brand Deals

To identify FIFA’s main revenue streams and explain how broadcast rights dominate the financial model To understand how sponsorship tiers work and what global brands pay to be associated with the World Cup To evaluate the financial relationship between FIFA, host nations, host cities and local communities To produce an evidence-based financial analysis of the 2026 World Cup’s commercial structure
Share this challenge
Assign in
Classroom
Microsoft
Teams

Scan to open this challenge on any device

Loading...

The Business of the World Cup: Billions, Broadcasts and Brand Deals

Dex
Dex AI Study Partner
* Click to generate
Hi! I'm Dex, your AI Study Partner. Ask me a question, attach a screenshot, test your skills with Quiz, or click Mastery for feedback!
Attachment Screenshot attached
🔒 Built with Google Gemini as a Study Partner trained strictly on this challenge content. No personal data is stored or shared.

TOOLKIT

Choose Your Tools

Pick the tools that work best on your device. The skill matters more than the software. Chromebook, Windows, Mac and iPad users can all complete this activity successfully.

Spreadsheet

Use this to build your revenue breakdown table and cost comparison matrix.

Cloud document

Use this for your sponsor analysis, broadcast economics report and written evaluation.

Key sources for this challenge

Use these for FIFA financials, broadcast rights data and sponsorship analysis.

Educator / Parent Notes

Teacher and Parent Notes

How to Support Learners

FIFA's financial reports are publicly available and contain real data that learners can use. The gap between FIFA's total revenue and what actually reaches host communities and developing football associations is one of the most striking findings learners encounter in this challenge. Encourage them to approach this as financial investigators rather than assuming either that FIFA is corrupt or that hosting is simply good for everyone.

What to Look For

Strong responses will use specific financial figures rather than vague claims about "billions." Look for learners who understand the difference between FIFA's gross revenue and net distribution, and who can identify the specific mechanisms through which money does and does not flow to football development in lower-income member associations.

Differentiation Opportunities

Support: Focus on broadcast rights and one sponsorship tier only. Provide a pre-formatted revenue breakdown table. Extension: Research the specific financial settlement terms between FIFA and the three host nations for 2026 and evaluate whether they represent value for the hosting governments.

More like this

Multiple Sessions
60–90 minutes
60–90 minutes